What does VeraPelle mean?

Is it a famous Italian purse designer? After digging around on cyberspace trying to solve this mystery I found an article written in Italian defining the meaning of VeraPelle. Thanks to modern internet technology there was an online tool I was able to use to translate the language into English.

And what a surprise to find out that it is not an Italian designer purse but in fact is a trademark guaranteeing authentic leather products per an Italian law enacted in 1966!

Knowing this information it is now funny reading an online auction that I saw this morning stating, Daniela Moda leather handbag made by VeraPelle as if it was an actual person not a piece of material.

A company can use the trademark VeraPelle after signing a special contract of usage as stated by the International Council of Tanners. When you see this stamped on your designer handbag it assures you that it is made of authentic Italian leather of the highest value and quality.

An Authentic Daniela Moda Leather Handbag Treasure Find

, Excellent Pre-Owned Condition

A striking handbag purse made by the Italian designer Daniela Moda out of Tuscany, Italy.

Features: 100% Hard Pressed Italian Leather in black with vivid contrasting red leather trim. Stamped VeraPelle inside the bag which indicates that it is made of authentic leather according to the strictest guidelines set forth by the International Council of Tanners. When you see this mark you can be assured that it is of the finest quality of leather and craftsmanship.

One main zippered compartment with the signature Daniela Moda fob with beautiful black Daniela Moda lining inside. Contains a zippered coin purse, plus another small zippered pocket and two pockets for keys, cell phone, i pod, etc...

Dimensions: 4.5 in. H by 10.5 in. L by 2 in. at its widest.

of authentic leather according to the strictest guidelines set forth by the International Council of Tanners. When you see this mark you can be assured that it is of the finest quality of leather and craftsmanship. One main zippered compartment with the signature Daniela Modfob with beautiful black Daniela oda lining inside. Contains a zippered coin purse, plus another small zippered pocket and two pockets for keys, cell phone, i pod, etc...
Dimensions: 4.5 in. H by 10.5 in. L by 2 in. at its widest.